Some of the consulting services that Bosma Research International can provide include:

Customer Satisfaction

• Customer Loyalty and Retention Measurement
• Customer Satisfaction Measurement
• Market Analysis
• Service Analysis
• Marketing Planning
• Strategic Planning
• Customer Segmentation

Market Research

• Customer Satisfaction Measurement
• Advertising Effectiveness
• Corporate Image
• New Product Development
• Concept Testing
• Awareness/Attitude/Usage
• Market Profiles
• Brand Equity

Organizational Development

• Employee Surveys
• Quality Culture and Climate Assessment
• Productivity Studies
• Employee Performance
• Impact Studies
• Needs Assessments
• Process Evaluation
• Employee Assistance/Selection

Statistical Analysis

• Conjoint Measurement
• Multiple Regression
• Discriminant Analysis
• Factor Analysis
• Satisfier/Dissatisfier Analysis
• Structural Equation Modeling
• Profits Lost/Return of Investment Modeling
• Root Cause Analysis
• Trend Analysis
• Quadrant Analysis
• Correspondence Analysis
• Perpetual Mapping
• Cluster Analysis
• Analysis of Variance

Marketing Planning

• Key Issues Appraisal
• Competitive Positioning
• Market Segment Priorities
• Feasibility Studies

Marketing Programs

• Target Marketing
• List Selection
• Program Development
• Program Implementation
• Administration
• Project Management
• Analysis/Measurement
• Database Management